Facebook Management

One of the most important elements of Facebook Marketing is Facebook Management.  Without proper management your page could stagnate, become overrun with abusive or damaging content, and stop attracting high quality organic traffic to your website.  We have seen this happen with so many poorly managed Facebook pages, each becoming a virtual waste ground and doing nothing for the reputation of the company concerned.

Sit Back and Let Us Do the Hard Work

We take care of everything leaving you free to focus on your business.  We take complete control of your Facebook Management, building your page, creating fresh content around your business, and engaging with your followers every day or at intervals that you determine.  Whether you deal with customers around the globe or around the corner, we’ll help you stake your claim in the world of social media marketing and have your brand growing steadily within the Facebook community.

Here are just some of the tasks we’ll handle:

  • Design of your Facebook page including branding, content, and images
  • Analysis of your target audience and your closest competitors.
  • Daily management of your Facebook page including monitoring content, censoring user comments and images, posting of fresh and engaging wall posts, images, and other elements that will promote your brand and encourage discussion and sharing.
  • Constant promotion of your page to keep your followers interested – one of the problems with a Facebook page is that it can become dull and tired.  We will ensure that your followers are enticed back day after day and that they share their experience with others.
  • Bespoke services – In addition to our management packages, we can also implement bespoke services and add elements to your page that you may wish to add ‘on the fly’.  Speak to us for more information any time you need to.

Facebook Paid Advertising Management

Whilst your Facebook page will drive lots of organic traffic your way, there may be times when you wish to increase your presence further and use Facebook paid ads.  These can be a great way of placing your brand or product in front of millions of Facebook users.  One of the best things about Facebook Ads is that you can control your daily spend on a daily basis.  You can also choose to pay only when somebody clicks on or sees your advert.  We would be delighted to tell you more about the options available to you through Facebook Paid Advertising.

Flexible marketing puts you in control, but if you don’t want the administration that comes with advertising management we can handle the whole process for you.  We will run and manage adverts that target your audience based on location, gender, age and interest, amongst other attributes.  Through constant monitoring we can assess which adverts are working and which may need improvement.  Facebook allows us to pull the plug on any advert whenever we choose without financial penalty.  This gives even more control when deepening relationships with your community.

If you would like assistance with your Facebook Management or any other aspect of Facebook Marketing, we are here and ready to help.  Get in touch and find out how social media marketing can grow your brand faster than any other marketing platform.

Why Facebook? – Why Social Media? – The Social Media Revolution

{ 0 comments }

Facebook Management Overview

Facebook is currently the social media market leader, going from strength to strength and rivalling Google for its forward thinking approach and innovation. The features available are getting more and more sophisticated and many businesses are placing a growing emphasis on their Facebook page in addition to their website, treating it as the customer facing part of their business.

There is no denying that Facebook is a truly powerful platform, offering cost effective and measurable results. It is said that a ‘fan’ is 41% more likely to recommend and 28% more likely to continue using a brand they ‘like’ and will, on average, spend significantly more than a non-fan.  And with each Facebook user having, on average, 130 fans, it offers fantastic brand reach potential.

Facebook Marketing Opportunities:

Brand and Reputation Management:

Facebook is the voice for your brand and is a great resource for generating brand awareness. Adigi recognise that Facebook is a powerful platform from which we can deliver real time news about your brands, products and latest company news.

It is crucial to recognise that social media is a “two-way street”; unlike traditional above the line marketing strategies including press ads and TV campaigns, social media invites discussion which is shared visibly with a wide audience.

With this in mind, all communications made and received will:

  • Never be outsourced to a third party
  • Always be checked for spelling
  • Always be checked for accuracy
  • Never be defamatory about any follower, rival brand or business

Adigi will monitor your Facebook account on a daily basis, throughout the year (including weekends and holidays) to actively ensure the reputation of the brand is not compromised by any inappropriate comment/photo or other form of post.

Customer Engagement:

Facebook allows you to entice, engage and invite customers to your website and/or stockists with a variety of marketing initiatives and throughout the year, in line with marketing budget, Adigi will employ a combination of the following:

  • Promotions – promoting money off coupons (where applicable), retailer offers etc.
  • Competitions – running competitions which invite feedback including comments, photos, feedback etc. Competitions can be targeted tactically on core products to fit in line with other off-line marketing activity.
  • Polls – a simple and fast way of gauging customer opinion.
  • Accounts will be grown into an informative community, where people grow to recognise your brand as the authority in your chosen market.

Expression of Affinity:

A ‘Like’ is an expression of casual affinity. It indicates the visitor has an interest in your business and wants to hear from you. It’s similar to someone opting-in to receive email updates. The advantage is that unlike email marketing, daily Facebook posts are expected, rather than considered as excessive and spammy.

Driving Traffic

According to Facebook itself, people who click the Facebook ‘Like’ button are “more engaged/active and connected than the average Facebook user.” Somebody who ‘likes’ your page is 5.3 times more likely to click on a link to your website than the typical Facebook user.

Facebook Video and Image marketing:

The more ways you can inform your customers about the benefits of your brand and products the more likely they are to remember your message and a visual reminder can be far more effective than words.

Facebook Paid Advertising Campaigns:

Facebook now offers an exciting alternative to other online marketing tools such as Google PPC. Unlike Google’s text based ads, Facebook ads incorporate an image in addition to a small body of text.

Adigi have a wealth of experience creating targeted Facebook paid ad campaigns which are designed not only to generate impressions but to also attract new followers to the page or other external website/webpage.  Ads can be targeted specifically to your core audience.

Adigi are experienced at working with any budget and just as you would expect with any PPC / CPM campaign we will always:

  • Split test ads to determine the most effective ads, reallocating budget towards the best performing ads
  • Create new ads in order to refresh the campaign
  • Drive down prices by making adjustments to ads throughout the campaign
  • Target only the core demographic
  • Provide a monthly report showing financials and performance.

Facebook advertising, if done well, can be far more cost effective than any other form of advertising, based not only on impression but on actual results – its far better to pay for someone to become a fan and keep their attention with regular posts and communication, than to drive traffic to hit your websites, only for them to go away again and potentially forget about you. Once someone becomes a fan you could well have their attention for a life time not just one visit.

Furthermore, impressions, clicks, likes and potential reach for Facebook advertising will be measured, targeted and reported on to ensure the ROI is maximised.

Delivering a targeted and loyal community

This involves:

  • Monitoring, responding and ‘cleaning up’ fan postings throughout the day
  • Creating engaging content
  • Generating interest in the pages
  • Encouraging fans to share the page
  • Driving targeting Facebook traffic to the page through Facebook PPC advertising
  • Working with other relevant Facebook pages and encourage viral “Likes”.

{ 0 comments }

Facebook App Development

Did you know that we can design Facebook apps especially for you, incorporating your branding, special offers, discount vouchers, or even online games?  The advertising world is changing and more and more companies are looking for that unique hook that will set them apart from the rest. Times Are Changing – Change With Them Facebook [...]

Read the full article →

Facebook Ad Management

If you are already using pay per click marketing or any other form of paid advertising online, you know how flexible this type of marketing can be.  Google PPC for instance allows you to place short adverts that are targeted at specific keywords.  Facebook paid advertising is very similar except it runs within the Facebook [...]

Read the full article →

Facebook Business Page Creation

There are many important points to be considered when we create your Facebook page.  It’s critical that we design your page so that it is relevant and engaging to your target audience.  Getting this right is essential to the success of your Facebook marketing campaign.  We use a number of industry tools and strategies in [...]

Read the full article →

Facebook Marketing & Management

About Adigi Internet Marketing Adigi Internet Marketing is a digital media agency based in West Yorkshire.  With over 50 years of collective experience in the digital industry and being totally driven by the latest technology, we have built a brand to be proud of and we would like to do the same for you.  We [...]

Read the full article →