We think it’s important to illustrate exactly how effective Facebook marketing could be for your business, and there’s no better way to do this that than with a case study. Case studies show real-world examples of how effective a service can be and we think we have illustrated this perfectly.
Our case study focuses on our client Munchkin UK. Munchkin, is an award-winning baby brand trading internationally. Their aim is to make the lives of parents easier by manufacturing clever products that are all BPA free.
When they came to us for help in May 2011, their Facebook page only had 288 followers. Today, that number stands at 34,724. That’s massive growth in only 4 months! This figure is increasing at a rate of 500+ each day and we are constantly monitoring and managing their page to ensure that figure increases.
We knew we needed to target Munchkin’s audience effectively and with this in mind we were tasked with handling all posts and comments on their Facebook page. Our main aim was to increase the flow of followers and to engage with existing followers so that they would share their experiences about the brand and products. Munchkin has some great products so we focused on comments promoting individual products, encouraging discussion with thought-provoking or humorous questions, running competitions, and generally becoming the voice of the brand.
It’s important when running a Facebook page to engage completely with followers. In effect, we are the customer service team behind the brand and this involves replying to comments, passing on feedback to Munchkin, posting new comments, and interacting with followers on a daily basis. Part of our service involves getting to know the brand intimately so that we can be confident in our posts and the messages we put across. After all, we have your business reputation to protect and respect.
The success of the Munchkin Facebook marketing campaign is one we are very proud of, but it’s only the start of the story. We have helped countless clients with the same challenge of attracting more followers in a short space of time and ensuring that interest never dwindles. Stay still for a second online and your competition will pass you.
If you would like to tap into the same outstanding success as Munchkin then why not get in touch with us today? We’ll give you the same commitment and expertise that will see your exposure soar and your followers ‘like’ you in their droves.