Did you know that we can design Facebook apps especially for you, incorporating your branding, special offers, discount vouchers, or even online games?  The advertising world is changing and more and more companies are looking for that unique hook that will set them apart from the rest.

Times Are Changing – Change With Them

Facebook apps are big business and they could be big business for you.  If you have something important to say or simply want to push your company in a new and exciting way, an application could be the way to do it.  Consumers play a huge part in how marketing evolves and those changes are happening at breakneck speed.  There are currently 720 million Facebook users worldwide, each demanding fast and furious access to the latest entertainment news, current affairs, products, surveys, games and other interactive services.

If you already have a Facebook page and you want to push your presence even more, a Facebook app will give you more leverage over your competitors and give your followers something tangible for free.  Online games for example act in a subliminal way.  Your followers might forget who you are whilst they are playing the game (unless you use prominent branding), but they will recommend the game to others and subconsciously relate their fun experience to your brand.  Games that followers can play against each other or with each other are particularly effective as their scores and comments will appear in their news feed raising your exposure even more.

Individual Bespoke Application Development

We can design a totally bespoke app that will take your concept and turn it into reality.  You might already have some ideas or our designers can show you our portfolio and give you lots of expert advice on which type of app would best suit your brand and your requirements.  They can get to work straight away and turnaround time is pretty quick.  We design each application individually so that it reflects your brand and message perfectly.  Once you have approved your app, we will host it on your Facebook page where it can be easily accessed by your followers.

Facebook Apps offer the following great benefits:

• Interactive applications engage your followers and give them more reason to share their experiences
• Branded Facebook applications drive a direct message about who you are and what you’re about
• Viral marketing is very effective and more so through Facebook applications
• Create more awareness amongst non-followers through the updates and news feeds of existing users
• Generate traffic by creating awareness among non-users through newsfeeds and updates by existing users

So, What Do You Think?

If you want to get your message across in a way that creates a buzz amongst your followers, gets them engaging with you and telling others about their experiences, get in touch.  We’d be delighted to show you some of the apps we have developed and the kinds of returns you can expect.  Our developers are experts in their field and will design an app that ensures your brand is remembered for all the right reasons.

If you are already using pay per click marketing or any other form of paid advertising online, you know how flexible this type of marketing can be.  Google PPC for instance allows you to place short adverts that are targeted at specific keywords.  Facebook paid advertising is very similar except it runs within the Facebook community environment, targeting potential customers by using their location, age, gender and interests.

Facebook paid advertising is extremely effective at targeting the right audience and it’s also a very versatile method of marketing.  We will manage the entire process of analysing your market, designing your ad, choosing the attributes you should target, and monitoring your adverts to ensure they are working for you.  It’s essential that ads are monitored on a daily basis.  Trends come and go, adverts go out of date, and some adverts just become less effective over time. We will monitor your entire Facebook advertising campaign to ensure you are getting the best ROI and that your page and website is drumming up traffic in a major way.

Who Should Consider Facebook Ad Management?

Facebook advertising offers a multitude of opportunities, but does require a fair amount of dedication and experience.  The management of your ads needs to be efficient, driven, reliable and cost effective.  Ask yourself if you really have time to handle yet another administrative task in the middle of your normal business day?  If you are looking to target a broader audience, grow your brand, promote an event, product or service, and do it well, Facebook advertising can bring your business to more people, but it all needs to be managed the right way.

How Our Service Works

We will carefully manage your Facebook ad campaigns to ensure they are giving you the best returns at all times.  This means monitoring your pages and ads each day.  Statistics can tell us a lot about how your ads are performing and we can drill down to the most intricate detail.  We’ve invested highly in the tools necessary to analyse key Facebook data and we’ll also give you in-depth reporting on how your ads are doing and what we can do to improve those figures further.  With thousands of new users joining Facebook every day, there is always room for improvement.

Facebook offers two advertising methods; CPC and CPM. 

CPM stands for Cost Per Mille.  ‘Per Mille’ stands for per thousand impressions, or loads of your advertisement.  In effect you are charged for exposure, or each time your advert is ‘seen’ by a Facebook user.

CPC stands for Cost Per Click and is very much the same as Pay Per Click.  Whilst you don’t pay for the listing itself, you do pay whenever the listing is clicked on.

We would usually advise you to choose CPC advertising as this offers the best returns for most companies.  In order for CPC to work well, your ad needs to be placed effectively so that it is seen by a large proportion of your target audience.  We will ensure advert placement in the most relevant areas to ensure you get the best returns possible.

A Receptive and Captive Audience

Imagine promoting your business to millions of people worldwide.  Even local companies can get huge benefits from targeting those Facebook users that are local to them. Facebook advertising doesn’t discriminate and doesn’t alienate – you can target everybody with a Facebook account and if they have an interest in what you have to offer, they will be receptive and press the ‘like’ button to follow all you have to say.  It’s really that simple.

We will promote your brand so that it reflects your brand identity, your personality, your business logo, and enticing words to encourage more interest.  Get in touch today to find out more.

There are many important points to be considered when we create your Facebook page.  It’s critical that we design your page so that it is relevant and engaging to your target audience.  Getting this right is essential to the success of your Facebook marketing campaign.  We use a number of industry tools and strategies in order to do this and have invested highly in resources that allow us to target your market so that we can build your follower numbers quickly.

Followers are essential to your Facebook page.  Without followers you are just another page, but with followers you have a presence.  Your followers will share information they like on their Facebook page which will in turn be seen and picked up by their followers.  And so it goes on.

Branded Pages Grow 38% Faster Than Regular Pages

So Facebook claim, but we have also seen evidence that this is the case, from pages that we have built for other clients.  It’s all about fresh and entertaining content.  Facebook is never going to be used solely as a business tool and companies need to treat their pages accordingly, ensuring that content is light, fun and entertaining.

This is the best way of engaging with your target audience and also appealing to new markets you may not have considered.  We will create pages that represent your brand, products and services in such a way that your Facebook page is a natural extension of your website.  We’ll then keep wall posts, videos, links, and any other content engaging and focused towards your target audience.

Viral sharing is big business these days and we can help you with this innovative marketing concept.  Viral advertising is likely to appeal to a wider audience and get more ‘likes’ that any other advertising.  Competitions, surveys and image galleries are also very popular so we’ll work with you to see which of these elements we can incorporate effectively into your page.

More Low Cost Organic Traffic Heading Your Way

The great thing about organic traffic generated by your Facebook marketing campaign is that it’s low cost and highly efficient when the right measures are in place.  The term organic relates to any traffic that is generated without the use of paid advertising.  The beauty of using Facebook is that much of your marketing is done by your followers.  This is a fantastic process to watch from a business point of view.  You can see what products are working, what your followers are saying, how they are sharing information with others, and what improvements you need to make.

We include total management and monitoring of your Facebook page to ensure content is relevant, up to date, and engaging.  We’ll also give you high levels of reputation management, monitoring all feedback, images, video, and content that is posted by your community.

Get in Touch

If you would like to find out more about Facebook marketing and how we can build you a page that will attract more followers to your brand, get in touch with our team today.  We would be delighted to talk to you, tell you more about our service, and show you some of the pages we have built that are helping to generate more exposure and business.

About Bigfoot Digital

Bigfoot Digital is a digital media agency based in West Yorkshire.  With over 50 years of collective experience in the digital industry and being totally driven by the latest technology, we have built a brand to be proud of and we would like to do the same for you.  We recognise that our clients are looking for innovative, reliable and affordable solutions to push their company forward and we aim to provide services that do just that.  Following on from our success in all aspects of digital media and marketing, we decided it was time to focus our efforts on social media marketing and in particular the power of Facebook marketing.

What Facebook Marketing Can Do For You

On 4^th February 2004, Mark Zuckerberg launched TheFacebook.com officially from his dorm room computer at Harvard University.  In 2005, he renamed the domain to Facebook.com and the rest is history.  Today, Facebook has over 720 million unique users and that number is growing each and every day.  29 million of those user hail from the United Kingdom.  No other technology, invention, or service has managed to capture such a large percentage of the global population in such a short space of time.  To put it simply, Facebook is huge.

The social marketing potential of Facebook is beginning to sink in with business owners the world over.  If you run a search for some of the major global and UK brands, you’ll see they have already established a firm Facebook presence.  It’s a great way of establishing your brand with like-minded users, building backlinks and organic traffic, and growing huge communities of followers who spread the word and do a lot of your marketing for you.  Social media marketing is taking over from conventional marketing methods and paving the way to more dynamic, interactive, and exciting ways of engaging with customers.  If you don’t act now, you could be left behind in the wake of your competitors.

The Power of Facebook ‘Fans’ – Targeted Users Building Your Brand

Studies have shown that a Facebook ‘fan’ is 41% more likely to recommend your brand to other users and 28% more likely to continue using a brand that they ‘like’.  The reach potential of Facebook could put your business in front of thousands of people in a short space of time.  Your followers are already targeted because in effect, they have found you.

Total Facebook Management with Zero Risk

We offer a comprehensive range of Facebook Marketing services that are tailored to your brand, products and target audience.  If you would like to find out more, please get in touch with our team.  From reputation management through to paid Facebook paid advertising campaigns, we can build a marketing package that will drive your brand forward and put your business in front of thousands of targeted customers.

One of the most important elements of Facebook Marketing is Facebook Management.  Without proper management your page could stagnate, become overrun with abusive or damaging content, and stop attracting high quality organic traffic to your website.  We have seen this happen with so many poorly managed Facebook pages, each becoming a virtual waste ground and doing nothing for the reputation of the company concerned.

Sit Back and Let Us Do the Hard Work

We take care of everything leaving you free to focus on your business.  We take complete control of your Facebook Management, building your page, creating fresh content around your business, and engaging with your followers every day or at intervals that you determine.  Whether you deal with customers around the globe or around the corner, we’ll help you stake your claim in the world of social media marketing and have your brand growing steadily within the Facebook community.

Here are just some of the tasks we’ll handle:

• Design of your Facebook page including branding, content, and images
• Analysis of your target audience and your closest competitors.
• Daily management of your Facebook page including monitoring content, censoring user comments and images, posting of fresh and engaging wall posts, images, and other elements that will promote your brand and encourage discussion and sharing.
• Constant promotion of your page to keep your followers interested – one of the problems with a Facebook page is that it can become dull and tired.  We will ensure that your followers are enticed back day after day and that they share their experience with others.
• Bespoke services – In addition to our management packages, we can also implement bespoke services and add elements to your page that you may wish to add ‘on the fly’.  Speak to us for more information any time you need to.

Facebook Paid Advertising Management

Whilst your Facebook page will drive lots of organic traffic your way, there may be times when you wish to increase your presence further and use Facebook paid ads.  These can be a great way of placing your brand or product in front of millions of Facebook users.  One of the best things about Facebook Ads is that you can control your daily spend on a daily basis.  You can also choose to pay only when somebody clicks on or sees your advert.  We would be delighted to tell you more about the options available to you through Facebook Paid Advertising.

Flexible marketing puts you in control, but if you don’t want the administration that comes with advertising management we can handle the whole process for you.  We will run and manage adverts that target your audience based on location, gender, age and interest, amongst other attributes.  Through constant monitoring we can assess which adverts are working and which may need improvement.  Facebook allows us to pull the plug on any advert whenever we choose without financial penalty.  This gives even more control when deepening relationships with your community.

If you would like assistance with your Facebook Management or any other aspect of Facebook Marketing, we are here and ready to help.  Get in touch and find out how social media marketing can grow your brand faster than any other marketing platform.

Why Facebook? – Why Social Media? – The Social Media Revolution

Facebook is currently the social media market leader, going from strength to strength and rivalling Google for its forward thinking approach and innovation. The features available are getting more and more sophisticated and many businesses are placing a growing emphasis on their Facebook page in addition to their website, treating it as the customer facing part of their business.

There is no denying that Facebook is a truly powerful platform, offering cost effective and measurable results. It is said that a ‘fan’ is 41% more likely to recommend and 28% more likely to continue using a brand they ‘like’ and will, on average, spend significantly more than a non-fan.  And with each Facebook user having, on average, 130 fans, it offers fantastic brand reach potential.

Facebook Marketing Opportunities:

Brand and Reputation Management:

Facebook is the voice for your brand and is a great resource for generating brand awareness. Bigfoot Digital recognise that Facebook is a powerful platform from which we can deliver real time news about your brands, products and latest company news.

It is crucial to recognise that social media is a “two-way street”; unlike traditional above the line marketing strategies including press ads and TV campaigns, social media invites discussion which is shared visibly with a wide audience.

With this in mind, all communications made and received will:

• Never be outsourced to a third party
• Always be checked for spelling
• Always be checked for accuracy
• Never be defamatory about any follower, rival brand or business

Bigfoot Digital will monitor your Facebook account on a daily basis, throughout the year (including weekends and holidays) to actively ensure the reputation of the brand is not compromised by any inappropriate comment/photo or other form of post.

Customer Engagement:

Facebook allows you to entice, engage and invite customers to your website and/or stockists with a variety of marketing initiatives and throughout the year, in line with marketing budget, Bigfoot Digital will employ a combination of the following:

• Promotions – promoting money off coupons (where applicable), retailer offers etc.

• Competitions – running competitions which invite feedback including comments, photos, feedback etc. Competitions can be targeted tactically on core products to fit in line with other off-line marketing activity.

• Polls – a simple and fast way of gauging customer opinion.

• Accounts will be grown into an informative community, where people grow to recognise your brand as the authority in your chosen market.

Expression of Affinity:

A ‘Like’ is an expression of casual affinity. It indicates the visitor has an interest in your business and wants to hear from you. It’s similar to someone opting-in to receive email updates. The advantage is that unlike email marketing, daily Facebook posts are expected, rather than considered as excessive and spammy.

Driving Traffic

According to Facebook itself, people who click the Facebook ‘Like’ button are “more engaged/active and connected than the average Facebook user.” Somebody who ‘likes’ your page is 5.3 times more likely to click on a link to your website than the typical Facebook user.

Facebook Video and Image marketing:

The more ways you can inform your customers about the benefits of your brand and products the more likely they are to remember your message and a visual reminder can be far more effective than words.

Facebook Paid Advertising Campaigns:

Facebook now offers an exciting alternative to other online marketing tools such as Google PPC. Unlike Google’s text based ads, Facebook ads incorporate an image in addition to a small body of text.

Bigfoot Digital have a wealth of experience creating targeted Facebook paid ad campaigns which are designed not only to generate impressions but to also attract new followers to the page or other external website/webpage.  Ads can be targeted specifically to your core audience.

Bigfoot Digital are experienced at working with any budget and just as you would expect with any PPC / CPM campaign we will always:

• Split test ads to determine the most effective ads, reallocating budget towards the best performing ads
• Create new ads in order to refresh the campaign
• Drive down prices by making adjustments to ads throughout the campaign
• Target only the core demographic
• Provide a monthly report showing financials and performance.

Facebook advertising, if done well, can be far more cost effective than any other form of advertising, based not only on impression but on actual results – its far better to pay for someone to become a fan and keep their attention with regular posts and communication, than to drive traffic to hit your websites, only for them to go away again and potentially forget about you. Once someone becomes a fan you could well have their attention for a life time not just one visit.

Furthermore, impressions, clicks, likes and potential reach for Facebook advertising will be measured, targeted and reported on to ensure the ROI is maximised.

Delivering a targeted and loyal community

This involves:

• Monitoring, responding and ‘cleaning up’ fan postings throughout the day
• Creating engaging content
• Generating interest in the pages
• Encouraging fans to share the page
• Driving targeting Facebook traffic to the page through Facebook PPC advertising
• Working with other relevant Facebook pages and encourage viral “Likes”.